Think Outside The Box: You could plop a box of baking soda into your fridge, or how about smiling every time you open it? No Plastic Filter Required: No need to buy hard-to-get, one-use charcoal Simply add inexpensive baking soda whenever you want Completely safe and Non-Toxic: No gels or beads required, just your normal, everyday, edible cooking ingredient Add A Touch of Adorable Elegance: Chill Bill will elevate the ambience of your refrigerator with his quiet good looks Doesn’t take up a lot of room / space. Durable, High-Impact Container: Bill’s tough. He’ll withstand dropping, banging, spilling or squeezing, and never complain